Meet the Team
Baystone Transformation Group’s team of senior practitioners, strategists, and facilitators brings decades of experience leading organizations through strategic shifts, leadership transitions, and operational change. We specialize in executive coaching (ICF-certified), organizational development, and change management, with a focus on aligning strategy with culture and execution.
Beyond leadership development, our consultants offer deep capabilities in process improvement and operational design, including the use of AI-enabled tools to streamline systems like inventory and resource management. We use several data-driven insights, from 360° assessments to emotional intelligence evaluations, to shape meaningful growth for individuals and teams. Our team also includes senior advisors with executive experience in philanthropy, grant writing, program evaluation and alumni relations, allowing us to support higher education institutions with the nuance and depth their missions require. Dive in to explore the people turning ideas into action.
ABOUT THE PRESIDENT
Dana Peebles is the President & Principal at Baystone Transformation Group. For over 20 years, Dana has specialized in leading organizations through strategic change management, training program implementation, and team engagement. With a deep understanding of both the science of people and the complexities of organizational systems, she guides leaders through a structured yet adaptable approach to transformation that equips their teams to embrace change, take action and deliver measurable outcomes.
Dana has partnered with organizations like Duke Health and the Centers for Disease Control and Prevention, leading initiatives in HR change, culture transformation, and leadership development. With a Master of Public Health and a Master of Science in Organization Development, she blends strategic insight with practical tools to empower teams and drive sustainable change.
A certified Prosci Change Management Practitioner, Dana is passionate about creating healthy, engaged workplaces. Based in North Carolina, Dana has certifications as a yoga instructor and in Prosci® ADKAR change management. She is a podcast enthusiast, public speaker, international traveler and community volunteer.
The Story of Baystone Transformation Group
Baystone Transformation Group draws its name from two powerful symbols that reflect the heart of our work: Bay and Stone. Each represents a vital element of how we guide organizations through change—blending clarity and calm with strength and resilience.
Bay symbolizes a calm, sheltered haven—a place of clarity and protection amidst turbulent waters. It reflects the space we create for organizations to pause, recalibrate, and ground oneself in moments of transformation before moving forward. The connection to water is deeply personal, rooted in our founder’s cherished family memories at North Carolina beaches and her Bahamian heritage.
Stone symbolizes strength, resilience, and permanence. It embodies the lasting impact of the strategies and solutions we deliver, helping organizations build the foundation for long-term success. Like a stone that weathers the elements and stands the test of time, our work is focused on sustainable change—helping leaders and teams adapt, grow, and thrive in any environment.
Together, these elements represent our promise: to partner with organizations during times of complexity and transition, transforming challenges into opportunities and building a future that is strong, enduring, and full of possibility.
